Develop strong relationships with your customers and prospects through customized Emails targeting groups or individuals.
Our team of experts will help you use this inexpensive marketing tool, set up need-based marketing campaigns. We will also draw newsletters and send updates to your customers on upcoming events and also about new products and services.
Email marketing is the use of Emails to market products or services. It’s also a platform where you use Email to develop relationships with customers or prospects.
The beauty of it is that you can personalize a particular group of customers or individuals. For instance, you could send birthday wishes to the customers or special messages during the holidays.
With the popularity and breakthrough of social media, SEO, and mobile marketing, it is easy to dismiss Email marketing as just another outdated marketing avenue. That is not true. Email marketing is one of the most effective and profitable tools.
You will agree that the days when adverts on the television struck you to attention are no more. However, with Email marketing, you send specific Emails to a target audience. You have more control over your audience, and therefore you can push the button you want.
Helps increase brand awareness
Whenever you send that marketing Email, you raise your brand awareness. You build value by having a smart design, targeted content, and strategic planning. With that in place, you are on top of the mind of your audience. Thus when they need a product or service, they’ll first think of you.
Email marketing, unlike many others, allows you to share your message to a ready audience who, in turn, share and therefore act as your brand advocates. When your brand is shared, it gains more exposure and credibility.
Among many traditional marketing strategies, Email marketing is the cheapest. For every $1 spent, you can earn over $40, and this is a good profit. You have no print costs, advertising fees and therefore quite affordable.