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Social Media Marketing

Social Media Marketing

Tap into the limitless social network; connect with your customers and prospects.

We are number one in social media marketing, and our focus is to drive value to your business through social platforms. Social media is one of the perfect avenues for promoting your brand proposition. We are keen to ensure that you benefit from an engaging social media presence. There are more than 3.5Milion social media users who are about 45% of the world’s population. This is the market we will set you up for.

We will help you in; Setting up a customized profile design, Social media management, Brand management, and Social media contests, and advertising.

Social media marketing is a digital marketing strategy where you create content to promote your business and offerings on social media platforms like Facebook, Twitter, Instagram, and such. The content must be tailored to the specific social media platform where you want to share. That means, for instance, content meant for Facebook may not be appropriate for Instagram.

Social media targets your customers and prospects as they socially interact with your brand and one another. The platform you choose depends on where your customers spend their time.

What are the benefits of Social Media Marketing?

Following are some of the benefits of social media marketing.

It increases Brand Awareness

Statistics show that there are close to 4 Billion social media users worldwide, and therefore if you have the right content related to your products, it helps in building your brand awareness.  Social media drives up engagement, which includes comments, shares, and reposts. It also increases awareness by moving traffic directly to your site. It is done by having links to your website on your social media profile.

Generating leads and boosts conversions

One of the amazing ways in which you can improve lead generation and increase conversions and sales to your site is by doing promotions on social media sites.

You can use Social Media to do the following

Contests

Create contests where your customers and visitors participate. You can also include links to your profile bio sections, hosting live videos where you inform your customers and visitors details about new products and other exciting company news. You can also sell directly on your social platform, for example, by enabling the Facebook shop section with features that allow the visitors to click on the offerings you’ve shared and proceed to buy.

Social media marketing fosters relationships with customers

As you engage with your customers on the social media platform, you are building a lasting relationship between them and your brand.  If you want to win them in this way, respond to their questions and make the site as interactive as possible.

Allows you to learn from competitors

With a robust social media profile, it is easy for you to learn from your competitors on the best ways to do campaigns, which products sell, and so many other nuggets that will help you win over others.

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